> 2 complementary strategies for 1 single goal: improving the ranking of your website
Search Engines Optimization work can generally be divided in 2 distinct fields: on-page optimization for what can be made on the pages of the website itself, and off-page optimization which covers activity that takes place elsewhere on the Web.
“On-page” SEO (or “on-site”) consists in all the elements you totally have hand on as the webmaster of a website:
- Code meta tags – <title>, <description>, <h1>, <alt>…
- keywording strategy
- URL structure
- internal net-linking
- editorial content
- ergonomics, usability, accessibility
In opposition, “off-page” (or “off-site”) SEO stands for elements you cannot control directly, that’s to say external factors:
- link-building (including sponsored links campaigns)
- Social Medias influence
- popularity ratings – ex. Domain Authority, PageRank, etc…
Obviously an effective SEO work might me a balanced combination of both fields – quality content promoted by smart external channels is an optimal solution, although this might definitely be more easy to say than how things work concretely!