Glossary : E-Marketing Accronyms

> keys definitions for digital marketing

AIDA : Awarness Interest Desire Action

> used in marketing and advertising to describe a common list of events that may occur when a consumer engages with an advertisement :

  • catch customer’s attention
  • raise customer interest by focusing on and demonstrating advantages and benefits
  • convince customers that they want and desire the product or service and that it will satisfy their needs
  • lead customers towards taking action and/or purchasing

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CMR : Customer Relationship Management
> a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Today social media also has an important role in CMR.

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CPI : Cost Per Impression
> refers to the cost of internet marketing or email advertising campaigns where advertisers pay for every time an ad is displayed.

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CRO : Conversion Rate Optimization
> a method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. Conversion optimization was born out of the need of lead generation and e-commerce Internet marketers to improve their website’s results. They began experimenting with website design and content variations to determine which layouts, copy text, offers and images will improve their conversion rate.

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CTR : Click Through Rate
> a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email / display / social campaign by the number of users who clicked a on specific link.

CRT = (clicks # ÷ impressions #) x 100

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POEM : Paid, Owned and Earned Medias
> a term used to describe different types of media exposure available for a brand among its (potential) consumers :

  • Paid medias : display ads, paid search, sponsorships
  • Owned medias : website, mini-website, blog, mobile website
  • Earned medias : social networks, “buzz”, viral

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PPC : Pay Per Click
> a model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked.

Cost per click ($) = Advertising cost ($) ÷ Ads clicked (#)

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ROI : Return on Investment
> a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments.

ROI (%) = (net profit $ ÷ investment $) x 100

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SoLoMo : Social, Local, Mobile
> a smart reminder for your online presence strategy, helpful for UX as well as for SEO.

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UGC : Users Generated Content
> a term used to describe any form of content that was created by consumers or end-users of an online system or service and that is publicly available.

Ex. of UGC :

  • blogs
  • videos (YouTube, etc…)
  • wikis
  • social networks’ comments, Likes, Shares, etc…
  • products or services ratings and reviews
  • fanfictions

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KPI : Key Performances Indicators
> an industry jargon for a type of performance measurement to evaluate the success of a particular activity in which a brand or business is engaged.

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Source of definitions : Wikipedia

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