> the rising (and top) job position for web-marketing and digital strategy
CDO, standing for Chief Digital Officer. As I just find out about this term during my daily tech watch, it’s time for a short definition for what I hope to be a future position for my career…!
As you can guess the CDO is obviously a digital expert who has to show competencies in technology, e-commerce, customer behavior, mobile, social media. And as I always say, though knowing how to code may or may not be required, the ability to manage developers and ask the right questions is a minimum. CDO candidates might be able to plan and execute long-term strategy around driving customer awareness, engagement, experience and monetization.
But the CDO might as well be a qualified project manager, knowing how to set sound business strategies and how to implement them. That way CDOs should have strong experience developing new channels and business models, as well as innovative products and services.
For more info and regular updates check out the official CDO resource linked below :