The Digital Marketing Metrics Pyramid

> balance on online marketing performances

The digital marketing metrics pyramid

The above diagram was created by Justin Talerico, co-founder at Ion Interactive. In a glance, it shows the relationship between these 6 marketing metrics :

  • CAC – Cost to Acquire a Customer > total period cost / # customers acquired in period
  • ROI – Return On Investment > (gain – cost) / cost * 100
  • CVR – Conversion Rate > # converted visitors / # total visitors * 100
  • CPL – Cost-Per-Lead > total cost / # leads
  • CTR – Click-Through Rate > # clicks / # impressions * 100
  • CPC – Cost-Per-Click

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Source : Marketingland.com – The Digital Marketing Metrics Pyramid

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