SEO Audit In 20 Minutes Or Less

So you want to make a SEO audit of your website ? What a good idea : for sure it’s damn important to regularly make sure everything’s okay on your pages in terms of Search Engines Optimization – this will never be a one-shot work but rather a constant quest for fixing issues and making improvements.

Well, I got exactly what you need : a very nice infographic providing the key-points for your SEO checkout. In addition you’ll find my own selection of tools and tips so you don’t waste time browsing the web for apps to monitor each precise point listed – I did it for you, enjoy !
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the-20minutes-or-less-seo-audit-checklist

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Tools and tips

1. Web Browser

How to disable JavaScript on your web browser : Enabling and disabling JavaScript

How to make sure your site doesn’t have any content that’s considered as cloaked by Search Engines : SEO Consult Cloaking Checker
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2. Homepage

Canonical issues on preferred domain (www or non-www versions) : read my post on the topic “Preferred Domain : Why And How ?
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3. Global Navigation

Find broken links on your website : Online Broken Link Checker
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4. Categories & Subcategories

You can use a mind-mapping tool such as Xmind (desktop) to concretely see how the site’s navigation is organized, and suggest improvements if it happens to be too complex or badly-structured. You can directly include the visual mind-map of navigation structure in your audit.
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5. Optimized Web Content

Optimized URLs : build a user-friendly URL – read my post on that topic “How-To : Write Effective URLs For Your Pages

Optimized images : use the SEO Image Tool from feedthebot.com to check “alt” and “title” image attributes.
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6. Off-Page SEO

Link to Open Site Explorer : www.opensiteexplorer.org

Rank checking tools : try SEO Soft (free desktop-based app, read my review about it), or Ranks.fr (affordable online rank monitoring)

Duplicate Content spotting tools : Copyscape or Plagspotter

But duplicate Content isn’t simply about plagiarism, as it also refers to duplicate meta tags that can negatively impact your SEO : the best is to use Google Webmaster Tools > Search Appearance > HTML improvements – here you’ll find info about duplicate meta description and title on your pages.
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Extra points to check for SEO audit

HTTP status codes : take care of spotting pages in 404 Not Found, or eventual 301 / 302 redirections, etc… For more info read my post “Main Web Server Status Codes“.

Loading time : audit your pages loading speed as this is quite important to a good user experience, and by extension to SEO. You can use Google Developers PageSpeed Insights or Pingdom Website Speed Test

Valid HTML source-code : make sure your code is valid regarding to HTML markup standards. You can use the W3C online code validator : validator.w3.org
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Conclusion

In the end this SEO Audit might take you a little longer than 20 minutes, but that’s definitely worth it I think !

Whether you’re working for your own website or for your client’s one, I recommend synthesizing the SEO audit into a document you can keep, print and share, for ex. in PDF. Make this audit document simple and effective : write a intro on the purposes of the audit (why not along with the infographic checklist above), structure the audit in distinct key-points or topics, use check list, insert visual information (for ex. use screenshots of reports provided by the different tools you used), etc…

Of course it’s you to decide what the final audit includes according to your specifications and pricing : monitoring and reporting only ? or results coming together with detailed analyze and advice ? on-page and / or off-page ? printed final report and / or live presentation in front of the website team ? And so on…

Now what about you : Have you ever conducted a SEO audit for your website ? Did it really helped improve your UX and/or your rankings, conversions or sales ?

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Other posts you may like :

SEO : Google’s 200 Ranking Factors
DIY : Conducting A Website Audit
DIY : A SEO Tags Audit

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