> trying to tame web analytics in depth
The “GAIQ” (Google Analytics Individual Qualification) is a test that serves as a formal recognition of knowledge in Google’s web analytics tool. One of the best ways to become a more knowledgeable user and deepen your understanding of Google Analytics!
It is composed of 70 multiple choice questions with two to five answer choices. The test is taken online via the Google Testing Center (google.starttest.com) : each sitting cost 50$, and the pass mark is 80% – so you might get a minimum of 56 correct answers out of 70.
The GAIQ is an “open book” exam : during the test, you have the ability to pause and come back anytime within the next five days, but within a total limit of 90 min. Also note that you’ll have the possibility to come back on a previous question you answered to change your choices.
Indeed Google Analytics is quite easy to learn, but it’s tough to master – as you can see below with an overview of topics covered by the GAIQ test :
- Accounts & Profiles
- Interface Navigation
- Tracking Code
- Interpreting Reports
- Traffic Sources
- Campaign Tracking & AdWords Integration
- Advanced Segments
- Regular Expressions
- E-Commerce Tracking
- Domains & Subdomains
- Custom Reports
- Motion Charts
- Internal Site Search
- Event Tracking & Virtual Page views
Web Analytics is an essential aspect of website project management, and even of SEO – for sure you cannot improve your work without monitoring your website performances! And it turns out the most widely spread tool is Google Analytics – indeed I couldn’t find any other web analytics tool as powerful and exhaustive as this one…!
This is why I think I definitely need to get a better, deeper use of it – it cannot but improve my skills as I know this is something important for digital strategy. And this certification will allow me to assert my skills to my clients !
Lots of resources are available to prepare the GAIQ, the most substantial ones being given by Google itself. It is recommended to study these resources by taking notes and also being logged to your own Google Analytics account to practice and walk through each lesson.
Official Google resources :
- The Google Analytic blog
- The Google Analytics IQ Lessons section
- The Google Analytics Help Center
- IP address range tool
- URL builder tool
- Google Analytics Cookie Usage on Websites
Other useful resources :
- 10 practice problems for GAIQ – PDF guide (free download)
- The Google Analytics Test is a free training resource for GAIQ preparation
- GAIQ Exam Test Notes by Jens Sorensen
- Inside the GAIQ testing browser, with screenshots
Now I only have to get working on that. My final exam of my Tourism Marketing & Management degree will occur in the 2nd part of May – so I’ll be starting study for the GAIQ from now on but I think I’ll be taking the test by the end of June. Wish me luck !