> memo for a successful search strategy
Here’s a very clear and powerful illustration to help you remind where to focus for improving your SERPs rankings. Created by the famous head of SEOmoz Rand Fishkin, the “SEO Pyramid” provides the 4 main elements to reach your objectives, including a few additional indication to guide you. Let’s now take a look at it :
There’s not much I could add about this diagram, except maybe that like any physical pyramid, the apex (= i.e. the top) cannot be reached without a solid base combined to the upper levels. In the same way, the foundations won’t work as well without the apex – so that each level is complementary for the whole.
Just like for the “SEO memo: the 3C rule“, I advice displaying this somewhere where you can keep an eye on it while doing your SEO work – ex. a virtual pin on your desktop, or a post-it :
CONTENT > KEYWORDS > LINKS > SOCIAL
- Start with a solid social strategy: your brand is present on different networks, you have an engaged community and your publications get quite a lot of impact.
- Use these social publications to generate powerful and quite viral links that are relayed by your community.
- Inside these links you will be able to spot effective keywords, generally reflecting the content of your social posts, but maybe also words or expressions given by your followers you wouldn’t have thought of.
- These keywords will allow you to improve your content by editing for example source-code meta tags or even editorial text to make it more accessible !