Google Analytics : Custom Reports

> display GA data your own way

Google Analytics dashboards offer you to create customized reports in order to present the information you want to see according to your particular needs. It’s a way for you to control the display and the organization of the types of data already available in GA. You’ll get to pick the dimensions and metrics of your choice, and then define how they’ll be displayed, 

These custom reports are built on a per-user basis, meaning they’re not available for everyone having access to the profile in question – yet they can be shared both internally and externally with other users. The allowed limit is 100 custom reports per user, and they can be grouped into categories for better organization.

To get started with creating your first custom report, click the Customization  tab on any of your GA dashboards, and then click + New Custom Report  :

custom reports 1

custom reports 2

To build a custom report, you’ll need to specify at least one dimension and one metric (read my “Dimensions versus Metrics” post for details), and even more according to the type of report you want to create.

Start with naming your report, and then fill the “Report Content” section. Note that you can have several tabs in your custom report. Give your tab a name too, and select your report type out of the 3 choices available :

  • Explorer : a hierarchy of data tables linked by clickable rows
    > Click + add metric group  to add a tab with another group of metrics.
    > Adding more than one dimension makes it possible for the person viewing the report to drill down into more specific data.
  • Flat Table : a single table that shows all data
    > You can add up to 2 metrics and 25 dimensions
  • Map Overlay : a world map showing data distribution among countrie

Then if you want to limit the report to a subset of data, use the Filters  section (optional) :

  • Select a dimension.
  • Select Include or Exclude.
  • Select the type of match you want: Exact or Regex (read my “GA : getting started with RegEx” post for details).
  • Enter the value for your match.

To finish select the profile(s) on which you want the custom report to be applied, click Save.

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